Learning Center
Platform Playbooks
Platform-by-platform mechanics for Whatnot, TikTok Shop, eBay, Palmstreet, Meta, Amazon, Etsy, PeerMetals and Shopify.
Best Platforms to Sell Coins and Bullion Online
A direct comparison of PeerMetals, Whatnot, and eBay for selling coins and bullion online, covering format, discovery, buyer protection, and payout cadence.
eBay Live vs Whatnot: Which Live-Auction Platform Fits Your Category
A side-by-side look at how eBay Live and Whatnot structure live auctions — account history, discovery, buyer protection, and payout cadence — for sellers.
Palmstreet vs Whatnot for Plants and Live Auctions
A side-by-side look at how Palmstreet and Whatnot serve plant sellers, comparing audience depth, discovery, buyer protection, and payout cadence for each.
How to Sell on Amazon: A Marketplace Seller's Guide
How Amazon's Individual and Professional selling plans differ, when FBA beats self-fulfillment, how category approval gates some listings, and common mistakes.
How to Sell on Depop: A Seller's Guide
How Depop's mobile-first fashion resale marketplace works, why shop identity and following matter as much as inventory, and what new sellers get wrong.
How to Sell on Fanatics Collect: A Card Seller's Guide
How Fanatics Collect's Buy Now marketplace, Weekly Auction, and Premier Auction lanes work, how vaulting and authentication fit in, and what to expect.
How to Sell on Mercari: A Reseller's Guide
How Mercari's peer-to-peer listing model, prepaid shipping labels, and payout timing work, which inventory does best, and what new sellers often get wrong.
How to Sell on Poshmark: A Closet Seller's Guide
How Poshmark's closet model, sharing habits, and Posh Parties work together, which categories perform best, and what new sellers consistently get wrong.
How to Sell on TCGplayer: A Card Seller's Guide
How TCGplayer's card marketplace, Pro Seller tools, and Direct fulfillment program work, why standardized grading matters, and what sellers get wrong.
Selling Sneakers and Streetwear Live
Which platforms genuinely support live selling for sneakers and streetwear today, and how Whatnot and eBay Live actually compare for sellers in this category.
Selling Sports Cards Live: Whatnot, eBay Live, and Fanatics Collect Compared
How Whatnot, eBay Live, and Fanatics Collect actually differ for sports card sellers, including which of the three is genuinely a live video selling format.
Best Platforms to Sell Trading Cards Live
A direct comparison of Whatnot, Loupe, eBay Live, and TikTok Shop for selling trading cards live, covering format, audience, and category fit for each.
Selling Coins and Bullion on Whatnot: What Dealers Should Know
How Whatnot's live-auction format suits coin and bullion inventory, why spot-price pricing works differently there, and what dealers should verify first.
Whatnot vs TikTok Shop for Live Selling: Format, Audience, Categories
A side-by-side look at how Whatnot and TikTok Shop structure live selling — format, discovery, buyer protection, and payout cadence — for sellers picking one.
How to Sell on eBay Live: A Live Seller's Guide
How eBay Live layers live-stream selling on top of an existing eBay account, what carries over from standing eBay history, and how access currently works.
How to Sell on Loupe: A Card Seller's Guide
How break-style selling works on Loupe, why format clarity and trust matter more here than in ordinary card selling, and what to check before running one.
How to Sell on Palmstreet: A Live Seller's Guide
Why Palmstreet's live-shopping audience skews narrow and expert, what that means for show content, and the living-goods logistics sellers should plan around.
How to Sell on TikTok Live: A Creator's Guide
How TikTok Live selling differs from the TikTok Shop merchant lane, how algorithmic live discovery works, and what new sellers commonly get wrong going live.
How to Sell on Whatnot: A Live Seller's Guide
How Whatnot's live-auction and buy-it-now format works, which categories it rewards, and what new sellers get wrong hosting their first few live shows.
How to Sell on Facebook Marketplace and Groups
How Facebook Marketplace's local listings differ from Groups' comment-to-buy conventions, and why native Facebook Live Shopping checkout no longer exists.
How to Sell on Instagram: A Seller's Guide
How Instagram's Professional accounts, Reels, Stories, and Lives work for sellers now that native checkout is gone, and where DM-based sales carry risk.
How to Sell on TikTok Shop: A Merchant's Guide
How TikTok Shop's product catalog, LIVE streams, and affiliate program work together, why discovery is content-driven, and what new merchants get wrong.
How to Sell on YouTube: A Seller's Guide
How YouTube's long-form, Shorts, and Live surfaces work for sellers, why Shopping eligibility needs direct confirmation, and why effort compounds over years.
PeerMetals: Selling Coins and Bullion Live
How PeerMetals' live-auction-plus-storefront model works, how spot-price-driven inventory changes the pricing conversation, and where it fits for coin and bullion sellers.
Member guides
- Building a Show Rundown
- Handling Hecklers and Bad-Faith Buyers Live
- Live-Streaming Ethics and Disclosure
- On-Camera Conduct for Live Selling
- Fixed-Listing Strategy: eBay and Etsy
- Palmstreet, Meta, Amazon, and Shopify: Choosing the Right Mix
- Selling Live: Whatnot and TikTok Shop
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